Tag: View from the Bridge

New Year predictions for global economies and the lubricants industry.

While the WTO Bali agreement may be good for global trade and the lubes industry, there is a need for more stringent policing of lubes standards. REACH may also be having a negative impact.

National reforms announced in October's plenary could be good news for China's smaller domestic lubes producers.

The re-balance in the lubricants economy; UEIL conference contributions, refining over-capacity squeezes the oil majors and the Middle East enters the fray and how the lubes industry is helping to drive F1.

China's high-quality lubricants production is on the rise as the country's vehicle market and performance levels increases. Can local producers make the most of the trend?

PMIs are generally on the up, despite the threat to the world's economy from the US Budget battle. Automotive PMI is volatile and lubes marketers will need all the digital support then can get.

New look China Bulletin, internet marketing and China's mobile marketing boom.

Is corporate acquisition necessarily a good thing for either party? Are we set for another major oil industry re-structure and are the BRICS nations really in a position to lead the world out of its economic doldrums?

Trade disputes, economic growth and collaboration. But the big question is "who needs who" when it comes to the relationship between China and the West?

BRICS v The Old World - are the emerging countries losing ground to the economic 'old guard'?