There are winners and losers in the Covid-19 pandemic as the easing of lockdown allows the lubes and automotive markets to take stock and re-group.
Tag: Internet marketing
BP continues to move into the mobility sector with purchase of a city transportation app.
The increasing digitisation of cars - including the customer experience - requires a change of mindset for advertising, marketing and sales.
In an effort to reduce its car prices, Tesla is removing its bricks and mortar stores to focus its marketing online
Europe's car makers may be transforming into tech companies, led by VW's expansion of its Automotive Cloud, powered by Microsoft.
Customer experience is king in the automotive retail world but price still matters.
Amazon enters engine lube market with its Basics Synthetic Motor as Lukoil adds products to the online retailer's list.
US-based Manheim Marketplace achieved record used-vehicle sales growth across its digital channels in the first half of 2018, but China leads the way for digital innovation.
Consumers' expectations of premium auto brands will include software, interactivity and predictive maintenance.
A new report into Europe's automotive consumer behaviour shows Spain leading the way in digital engagement and VW dominating the continent's web traffic.